RIP: Popular Consumer Brands That Didn’t Make It

by | Dec 18, 2009 | Headline News | 4 comments

Do you LOVE America?


    With the economy coming to a screeching halt in early 2009, and the lackluster recovery that followed, some well known brands and consumer products are gone forever:

    Circuit City Retail Stores
    Circuit City became one of the largest retailers to go out of business this year, after the 60-year old electronics chain declared bankruptcy at the end of 2008.

    GM dubbed Saturn “a different kind of car company” when it launched the brand in 1990. Alas, it was not different enough.

    Gear heads across the nation mourned the loss of Pontiac, when a bankrupt General Motors decided to discontinue the long-standing brand earlier this year as part of a restructuring plan.

    When Kodak introduced Kodachrome in 1935, it became the first commercially successful color film.

    Home Depot Expo
    Home Depot, the No. 1 home improvement chain, announced plans early this year to shutter its Expo Design Centers as demand for granite countertops and custom window treatments withered.

    Max Factor
    Procter & Gamble announced plans in June to pull Max Factor cosmetics from the U.S. market as the brand’s popularity with American consumers waned.

    MSN Encarta
    Microsoft quietly closed the book on Encarta earlier this year as free reference materials online came to eclipse the once-popular digital encyclopedia.

    Gourmet Magazine
    Of all the publications lost this year, the demise of Gourmet Magazine was one of the hardest to swallow.

    While several of these companies went out of business due to a failing economy, the fate of brands like Kodachrome, MSN Encarta and Gourmet Magazine was sealed at the advent of the internet age, which gave birth to free information and digital media.

    If the recovery reported by mainstream media and government agencies fails to materialize, expect many more brands and popular consumer products to be put down in 2010.


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      1. why steal content  from cnn/reuters verbatim, it’s rediculous, there is no added value here.

      2. I guess to answer your question, DH, this story is here to bring attention to the story, rather than to provide any commentary or additional value to the original content. Some of our readers don’t visit CNN or Reuters, so it’s here for those who may have missed it.

        Sometimes we do that here at SHTFplan, and sometimes we add commentary. It just depends on our mood.

        Greg, thanks for the added value with the links you provided!

        I did a similar “story closing” story at the beginning of 2009… Seems like the lists are getting bigger nowadays!

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