Earthquakes and Tsunamis have killed over a quarter million people in recent years. Fears of radiation fallout grip the world. War in the middle east is expanding. The global economic system may be approaching a breaking point. While these events are considered unlikely probabilities, they are, as we have seen, within the realm of possibility. Even one-in-a-million scenarios, like an asteroid collision or pole shift have happened in earth’s history, wiping out species across the entire planet.
If the absolute worst were to occur, the best place to be is out of the way and out of view. As we witnessed on September 11, the US government has their plan in case of an emergency. When America was under attack, security personnel quickly moved the President, Vice President and key members of the government to underground bunkers. In the 1950’s and 60’s, at the height of the cold war, families across America were installing bunkers in their back yards to protect themselves from the possibility of atomic war. Today, as modern as our era may be, people have the same fears as before, perhaps more so. According to the following report, the government isn’t the only one building Armageddon shelters as of late. Several companies have made it possible for private individuals to take steps to ensure the safety of themselves, family or 950 of their closest friends:
These companies that sell Doomsday bunkers and underground fallout shelters are seeing sales and inquiries just skyrocket. There’s one company called Vivos which makes huge underground shelters that can fit anywhere from 200 to 950 people and it has seen reservations rise over 1000% just in the last week, since the earthquake hit.
The CEO likened it to a four-star hotel underground. Pool tables, lounges, everyone gets their own room, a bathroom, there’s a kitchen, a bakery, dental facilities, medical center, full stocked wine cellar, a pet kennel and even a prison where you can put people if they start being violent. And why would you need all this crazy stuff in a fall out shelter? Well, because you could be there for a while.
Being prepared may be a fringe industry, but more people now than ever before are spending time, energy and money to ensure they have the essentials in case the worst were to happen. The Federal Emergency Management Agency recommends that all families have at least two weeks of supplies that include food, water, and critical medicines. Those who prepare for disasters often refer to themselves as preppers, and they’ve found that once they start stocking up, two weeks just isn’t enough. In addition to the basics recommended by emergency organizations, preppers generally look out at a time line of anywhere from thirty days to a year, and they plan accordingly. Freeze dried foods, five gallon buckets of dry goods, garden seeds, precious metals, self defense armaments, and fuel stores are all of the supplies any serious prepper has in their home or secondary bug-out location.
While some may refer to companies in the preparedness industry as profiting off of people’s fears, the same could be said for any industry. All advertising, or at least an overwhelming majority, utilizes fear based marketing. Mainstream news channels regularly carry headlines driven by fear and panic. They’ll be the first to admit that headlines sell news (and advertising). Who’s going to tune in to cable news for hours at a time unless something sensational is happening, or perceived to be happening? Commercials for prescription drugs, clothing, detergent, vehicle sales, makeup, and all manner of consumer products sold in America use fear based marketing targeted at adults and children. This is regular practice. Advertising, by its nature, creates a fear or a void, and then sells you a product to fill that void.
The fact of the matter is that while we may feel like we need all of those products to fill the voids in our lives, most of them will do nothing for us in the event of an emergency or large scale catastrophe. It’s obvious by recent and historical events that sometimes bad things happen. And they don’t just happen in far-off places or on the TV. They happen close to home.
Some individuals have a real concern. They see signs all around them that something, perhaps they can’t put their finger on it, just doesn’t feel right. This in itself can often lead to stress, anxiety and depression and become debilitating to one’s everyday life. IfÂ taking action like creating a wealth preservation plan, acquiring reserve supplies and learning new skills mitigates negative emotional responses and subjugates the fear of an impending doom, then that is a positive development for all aspect of your wellness.
Getting ready may help a prepper feel better emotionally and spiritually, but there is certainly a stigma associated with such actions by the general populace. The only thing we can say to those individuals skeptical of such activities is that the US government plans for all manner of far-from-equilibrium scenarios like economic breakdown andÂ spends billions of dollars on building bunkers, stockpiling food and medicine, and arming themselves – and they are doing it with the skeptic’s tax dollars. The ironic thing is that in an emergency, those who view preppers as abnormal or out of touch will reap none of the benefits of those federal preparations, as they are reserved for continuity of government contingencies and the best, brightest, and elite of our society. The skeptic will be the one left holding the bag, which will of course have no food, water or supplies contained in it.