The mainstream media’s ratings have fallen and instead of learning their lessons, they have decided to blame president Donald Trump. Because the “orange man bad” rhetoric is not as profitable as it has been, they’ve doubled down by making it Trump’s fault.
The term “Trump bump” has been used since the 2016 election to describe the rise in subscriptions and ratings for media outlets that have made it their mission to obsess about the White House’s current resident, generating an ever-escalating spiral of outrage, clicks, and revenue, according to a report by RT. This is obviously the news the mainstream media is desperately trying to cover up, along with the Russiagate hoax.
At some point in the past year, the “hate Trump” rhetoric has begun to fail after the media continued to beat a dead horse and now, several news executives are now talking about a “Trump slump,” according to Axios. Digital demand for Trump-related content (number of article views compared to the number of articles written) has dropped 29% between the first 6 months of the Trump presidency and the most recent 6 months, according to data from traffic analytics company Parse.ly.
Evidence that Trump’s social media star power was also beginning to wear off surfaced last month when Axios reported that the president’s tweets were receiving less than half the engagement that they got when he first took office. Propaganda is losing its pull.
The New York Times, for example, has boasted that their subscriptions soared after Trump criticized them as fake news. Yet their chief operating officer Meredith Kopit Levien admitted to Axios in March that this boom was pretty much over by mid-2018. But according to RT, Axios claims this is actually Trump’s fault: The “shock factor” of his presidency has worn off, so the surprise announcements and staff departures aren’t as attention-grabbing as they once were. The president’s tweets are getting “less than half the engagement” now than when he first took office, they note.
But interest in politics is down across the board and perhaps that has something to do with censorship. There are few dissenting anymore and it appears people have tired of hearing how awful Trump is from mainstream media sources. “The Trump bump that supported the news industry through difficult economic times is not sustainable, and media companies that were once reliant on politics coverage to get through tough times are going to have to pivot,” the Beltway-insider publication warns.
Rather than showing some awareness of this, cable news channels like CNN and MSNBC continue with their same old Trump coverage, while online news outlets that turned into “woke clickbait mills.” Instead of improving their services and media coverage to a more unbiased stance, they prefer to clamor for different opinions to be deplatformed and censored rather than make the effort to report on the facts without the emotional propaganda.