Google Stock Plunges: Trading Halted After Earnings Report Shows 21% Decline Year-Over-Year

by Mac Slavo | Oct 18, 2012 | Headline News

Do you LOVE America?

    Share

    Following the trend of shipping company Fedex, the largest advertising venue in the world is showing signs of strain in a weakening global economy.

    Google Inc., whose accounting firm mistakenly released their quarterly report prematurely, saw a 9% tumble in the share of their stock today after weaker than expected earnings.

    It’s not clear why Google’s results were posted in a regulatory filing early, but the weaker-than-expected top- and bottom-line figures threatened to leave the stock with its steepest one-day decline since the 2008 financial crisis.

    The Mountain View, Calif.-based company said it earned $2.18 billion, or $6.53 a share, last quarter, compared with a profit of $2.73 billion, or $8.33 a share, a year earlier.

    Year-over-year Google saw a 21% decline in earnings.

    While the company indicates more businesses are advertising with them, they are no longer willing to pay as much per click to drive visitors to their web sites:

    Google said its paid clicks jumped 33% year-over-year and 6% from the second quarter. However, the average cost per click declined 15% annually and 3% from the second quarter.

    We may be able to attribute this to just a single bad quarter, but given that the US economy has more than likely already slid back into recession according to some analysts, it would make sense that Google is starting to feel the pressure of a small business user base that is struggling to survive.

    With consumers being more careful about how they spend their money due to concerns about the job market and price inflation that is affecting not only retail customers but manufacturers and distributors as well, Google’s small business customers are no longer able to pay as much for advertising expenditures as they were five years ago.

    After Fedex’s poor showing last quarter in which they cited weakening global economic conditions surrounding their global shipping business, and Google’s results now suggesting that advertisers are paying 15% less this year for attracting visitors to their web sites than in 2011, the tell-tale signs of an economy on the brink are becoming more apparent.

    Google’s stock just saw its largest one day decline since the meltdown of 2008. Are traders on Wall Street getting nervous and no longer believing the hype about a strong recovery?

    It doesn’t take much to cause a Wall Street panic as we’ve seen repeatedly throughout history – and panic is exactly what we saw on Wall Street today.

    Is this an isolated incident currently being managed and controlled by the plunge protection team with happy days soon to return? Or is this just the beginning?

    URGENT ON GOLD… as in URGENT

    It Took 22 Years to Get to This Point

    Gold has been the right asset with which to save your funds in this millennium that began 23 years ago.

    Free Exclusive Report

    The inevitable Breakout – The two w’s

      Related Articles

      Comments

      Join the conversation!

      It’s 100% free and your personal information will never be sold or shared online.

      0 Comments

      Commenting Policy:

      Some comments on this web site are automatically moderated through our Spam protection systems. Please be patient if your comment isn’t immediately available. We’re not trying to censor you, the system just wants to make sure you’re not a robot posting random spam.

      This website thrives because of its community. While we support lively debates and understand that people get excited, frustrated or angry at times, we ask that the conversation remain civil. Racism, to include any religious affiliation, will not be tolerated on this site, including the disparagement of people in the comments section.